Portobello Market in West London is one of the most famous street markets in the world. It is a populart destination for Londoners and tourists alike. This is partly due to it being featured in Notting Hill the movie, but mostly as the market’s featured wares are so dynamic, as you move from the antiques of the Notting Hill end, the stalls change to display food such as fruit, vegetables, cheeses, crepes, meats, cakes and breads; on then to clothes, both second-hand, new and designer, when finally you find yourself looking at antique military memorabilia at Ladbroke Grove. Quite a journey.

Portobello Road's distinctiveness does not just rely on its market however. A range of communities inhabiting the street and the district contributes to a cosmopolitan and energetic atmosphere, as do the many restaurants and pubs. The architecture plays a part, too, as the road meanders and curves gracefully along most of its length, unlike the more formally planned layout of most of the nearby area.

Mid- to late-Victorian terrace houses and shops predominate, squeezed tightly into the available space, adding intimacy and a pleasing scale to the streetscape. The Friends of Portobello campaign seeks to preserve the street's unique dynamic, as the potential arrival of big-brand chain stores threatens the locals. The Portobello Road is also home to the the Grade II Electric Cinema, one of Britain's oldest movie theatres.

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